The Ultimate Decision….Pepsi or Coca-Cola?!
Which Will You Buy?
There are two different types of people in this world. Those who prefer glasses over contacts, Lyft over Uber, Aquafina water over Fiji, and the list can go on. However, the big question is: Are you a Pepsi or Coca-Cola drinker?
When it comes down to it, both these products are part of huge cooperations that both create delicious products. However, there is a slight difference in the taste of these products.
According to Lubin, “Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coca-cola.” Which one will you buy?
Pepsi utilizes 3 main social media platforms to sell their product. These platforms are: Facebook, Twitter and Instagram. Like most big world-wide companies, Pepsi uses each platform slightly different to get different results.
In short, Pepsi uses Facebook mainly to boost their sales. On this platform they are specifically looking to boost their sales and interacts little with their audience. They only interact if deemed necessary, as stated by Pratap.
When it comes to twitter, Pepsi has multiple accounts for their products. According to Pratap, Pepsi does not see the need to tweet multiple times, they simply post once a day in order to say active and keep people engaged on their platforms.
In 2018, Coco-Cola went dark on social media. They did this because they decided to launch a whole new marketing strategy for their social media. Their new goal “is rooted in “optimism, uplift and connection.””, according to Mandel.
According to Mandel, “The refresh is designed to present a more cohesive voice and visual language for the 132-year-old brand, which the company says reaches 500,000 people organically every day across its social platforms.”
When taking a look at each of their platforms, it is clear that their goal is to have a cohesive, well maintained, interactive mindset for each and every one of their platforms.
So What’s the Difference?
Besides that fact that we can all agree that Pepsi and Coke have a VERY different taste, I think its safe to say we can all agree that their social media strategies are different as well. However, this does not surprise me. Why? simply because they are both ran by two different groups of people, with different mindsets of on how to run a successful social media campaign. If I had to pick one of which I agree more with, it would be Coca-Cola.
Coca-Cola believes it is better to have more interaction with your consumers. Engaging them even on the smallest means, instead of only contacting them when they are complaining about something.
Coca-Cola takes into consideration each and everyone of their customers needs rather that Pepsi who only sees it fit to interact when trying to put out a fire.
Although I must say I like Pepsi products better, I do not like their strategy for Social Media, but hey, it works for them so keep it up.